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| Products
Behavior |
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| Utility
Bill is very important document which has to be
kept as a record by the decision maker of house.
Bills are delivered during 8:30 AM to 3:00 PM. The
bill is delivered as a single leaflet which is not
packed in any envelop at your door step. |
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| The
bill may be dropped in your letter box or thrown
in your car porch or handed over to your guard/
driver/ servant. The bill can also be pushed under
the door. |
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| One
bill is viewed bya minimum of three persons in three
unique days and generates 7 ad views minimum till
the bill is paid in the bank. |
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| In
C and D category areas mostly housewife receives
the bill at home and keeps it at safe place which
is chosen for keeping bills. In A & B category
area, the servants hand over the bills to owner's
wife or son/daughter. Then the receiving person
places the bill at pre-decided place in the home.
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| Generally,
it is has been observed that all utility bills are
kept at one place. The selected place is usually
the most visited place of the house in order to
keep reminders for timely payment. Some people use
hanging pockets, key holder pockets, which are placed
at TV lounge to keep the current bills. |
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| On
the same evening or next day morning of delivery
or before the payment date bill is handed over to
head of the family who has to pay the bill. This
time bill is discussed between husband and wife
specially. |
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| Head
of family decides how and who will pay the bill
to keep the electricity on. In upper class head
of the family takes that bill and hand over to its
manager or accountant to make the payment before
due date. Then accountant prepares a cross check
or cash check after seeing the bill amount, the
check is signed and verifies the amount from the
bill. |
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| In
working middle class it has been observed that head
of the family takes the bill in his office and keeps
that bill in his pocket or in office drawer. On
managing to get some time during office hours he
goes to the bank and stand in a queue to deposit
the bill. It has also been observed that one has
to stand 10 to 15 minutes to deposit the bill. During
this times the bills is viewed again and again.
Normally 5 to 10 people are standing in queue holding
their bills in hand. Now advertiser can't imagine
the impact of advertisement when all the people
are carrying his advertisement for 10 minutes and
waiting for their turn. |
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| When
a person reaches the payment window a banker collects
the cash and stamps the bill and returns the consumer
part of the bill to depositor. Then depositor sees
the stamps on the bill just for verification and
puts that bill in his pocket. Afterwards he becomes
busy in other jobs of the office. On reaching at
home he will file that bill for record purpose. |
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| In
our market study we have noticed one bill is viewed
by a minimum of three persons in three unique days
and generates 7 ad views minimum till the bill is
paid in the bank. |
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| Old
Utility Bill Usage We have noticed that utility
bill is mandatory to make credit card or passport
or apply for new phone connection of PTCL or mobile
operator company. Business community always uses
the bills of whole financial year to get their holding
tax adjustments while submitting their annual tax
returns. Bill is also used when we sign any rent
agreement. |
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| Bills
also come in handy whenever power failure occurs.
People again pick up their electricity bills to
make call to S.D.O. This could be night or day.
In practice, it has been noticed that females make
more calls to report power failures. |
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Download
Management summary of study into trends in advertising
on Bills, Statements and Customer Correspondence
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Report
by: Group 1 Software Europe Ltd
Source: http://www.touchbriefings.co.uk/pdf/1433/group!_tech.pdf
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