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MINDSHARE
PAKISTAN: |
This
medium has a greater reach as compared to
others and it gives the targeted reach,
flexibility, selection of cities and number
of subscribers to be targeted. It is the
ultimate objective of any media planner
or buyer to have such flexibility and control
over medium.
Syed
Munir Ahmad Qadri
Manager Buying
Mindshare |
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BROOKE
BOND: |
Advertising
on utility bills is wonderful way to reach
every household of Pakistan. This medium is
very effective if you are targeting decision
maker of the house specially the females.
Brand Manager
Brooke Bond
Uni-Lever
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TAPAL: |
We
are a brand which is always keen to target
the families rather than individuals. We found
this medium exceptionally good for our campaigns
as the whole family shows interest in it.
The results are heartening and we are pleased
that we went for this medium. Haroon
Rashid
GM Marketing
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VITAL
TEA: |
Last
year, we advertised on utility bills especially
in Multan region which is our target market
and achieved our objectives. Traders and
our distributors really like this medium
since it is very effective. We will be long
term partners with PowerAD.
Mian
Mustafa
Director
Marketing |
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KWICK
COOL: |
We
say we deal with heat instantly but the
heat of advertising on utility bill advantages
was too hot to handle for us. We were amazed
by the sudden increase in our product's
sales. We sold out instantly in regions
far and near thanks to the proposal given
to us by the PowerAD executives to come
and advertise on utility bills.
M.
Bilal
Managing Director |
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MINISTRY
OF HEALTH: |
Successful
public service messaging is one of the toughest
things in advertising field but we managed
it quite easily using the medium of utility
bills. The beauty of this medium is that
even the illiterate are keen to know about
the ads printed on bills and of course the
medium has an unavoidable reach. We are
more than happy with our decision of going
on bills.
Najeeb
Khan
Health
Education Advisor |
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WHEEL: |
We
found that this medium is very flexible and
gives targeted reach to get qualified reach
at lowest CPM. We are advertising regularly
for better return on advertising spending.
Brand Manager
Wheel
Uni Lever
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SHAN
GHEE: |
We
want to take opportunity of this moment
to say a heartiest thanks to PowerAD. We
could never believe that our sales graph
would reach the highest after choosing PowerAD
as our Advertising Partner. It has been
another steamy month of success since we
advertised on utility bills for 6 months
time. A long lasting relation of success
for us is clearly visible.
Arif
Qasim
Chief
Executive |
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HOOR
BEAUTY SOAP & GA'AY SOAP: |
We
only bought a small space for a bit of fun,
thinking that everyone is doing this why
shouldn’t we, but now it's as we're
a part of bills history, as we want to do
this again and again with the largest spaces
available. We found out through our experience
that targeting female gender through utility
bills is much easier than any other medium.
We'd like to congratulate PowerAD and its
team. It is the most cost-effective marketing
tool we ever encountered."
Mazhar
Munnawer
Director
Azhar
Corporation Private Limited |
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BAKE
PARLOR: |
“In
the beginning we were very skeptical about
advertising on electricity bills but now we
can surely say that the clients’ response
is undeniably first-class, our sales increased
and we are still collecting the goodies from
this package. We have gone nation wide on
utility bills once and will love to be there
again.
Rub Nawaz
GM
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RECKITT
BENCKISER: |
Reckitt
Benckiser has a very nice experience of advertising
on utility bills. We are specialized people
who like working with specialized people.
We would say that PowerAD has all the powers
in it when it comes to advertising. We want
to congratulate PowerAD on providing cheap,
target oriented advertising medium to the
business sector in a country that needs media
to boost its economics. Hassan
Idris
Media Manager
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PSO: |
As
a company running the biggest chain work comprising
1400 outlets throughout Pakistan, we want
our medium of advertising to be as powerful
as us. Advertising on utility bills gave us
more than we expected it to deliver. The biggest
features of advertising on utility bills we
feel are free Recall value, customizability
and reach. . Irfan
Qureshi
Brand Manager
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TELEFUN:
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Venture
is our game and we want to hit every target
in view so medium choosing is quite a painstaking
task for us. We were not so sure about advertising
on utility bills until we went for it. After
that it’s like this was the medium we
always wanted to opt. The number of our callers
increased drastically and we had to install
a new IVR server to cope with this number.
Arif
Shaikh
CEO
Ad
Creator |
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WARID: |
“Power
Ad provided Warid Telecom with the opportunity
to use utility bills as a medium which had
a large and varying reach and was cost efficient
as well. This medium has effectively become
an essential support in all of Warid’s
campaigns.”
Hamid Farooq
CEO |
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NOKIA,
UNITED MOBILE: |
We
are more than pleased to say we are one lucky
client of PowerAD that went for the utility
bill medium and earned our reward for doing
so in the shape of business boost beyond expectation.
This medium has a charm as well as effectiveness
in it. We hope this medium prospers more and
we can surely say that tomorrow belongs to
this medium.
Ejaz Hassan
Executive Director Business Development
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MOTOROLA:
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At
first we were quite hesitant to advertise
using this medium but the bold step paid off
and I must say it paid well. The response
was almost enormous and the effects were yet
even more encouraging. Best of all, we reached
remote areas using utility bills very easily
and effectively using this medium and we can
say with guarantee that nothing is better
than utility bills for remote area coverage.
We have already decided to opt for this medium
of advertising on utility bills using PowerAD.
Have you? Sarim
Alvi
Country Head
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GLOWBIZ
AVENUE: |
Advertising
on utility bills is great. You are missing
a whole new set of opportunities if you
don’t switch to this medium. The matchless
and absolute cost efficiency and reach is
so dynamic and yet right on target. If you
are looking for a prompt success, don’t
forget PowerAD is there for you as it was
for us.
Tanveer
Queshi
Chief
Executive
Gawadar
Builders & Associates |
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URBAN
DEVELOPERS: |
It
was wonderful experience to take a ride on
new advertising vehicle “utility bills”.
The response was so amazing and encouraging.
My sales and marketing team were quite satisfied
with the results and felt like we are buying
every day full page of advertisement of Jang
for a month. This medium is very much cost
effective and very suitable for the construction
industry since their target market is decision
maker of house. After doing the first experience,
I have launched new project with the name
of “Silicone Valley”, which was
advertised only on utility bills of Lahore
and Islamabad city, all the plots were sold
within 15 days time.
Mian Javed
CEO
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ASKARI
BANK: |
This
is very much focused medium which fulfils
all the needs of media buyer and advertisers.
This is very useful advertising vehicle for
consumer promotion and corporate advertising
as well. Since, we have advertised more than
15 months on the utility bills we have realized
that the recall value is very high in this
medium.
Sameer Khan
Media Manager |
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HABIB
BANK: |
We
have used this medium for corporate and product
promotion in Karachi and Lahore specially
in A category areas and feedback was excellent
and quite enterprising.
Ahmad Khan
Executive Vice President |
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SONERI
BANK: |
In
the beginning we were quite reluctant to
advertise on bills, but one day our president
asked me to do advertise on the bills. In
the first phase we took the 50% bills of
area Karachi Defense and 100% area of Gulshan
Iqbal. The response was so encouraging that
our customer service was not able to cater
the customers due to work load.
Shaifq Pasha
Vice President |
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FAYSAL
BANK: |
That
was great day for me when my boss appreciated
me for inducting the utility bills in the
media plan. The car financing campaign was
launched on the bills of Lahore, Karachi,
Faisalabad, Islamabad, Rawalpindi for the
A category areas. The response was tremendous.
Our customer service staff used to sit till
mid night for potential customers due to heavy
response. Furthermore, we have advertised
for one month, but its impact remained up
to 60 days. This is very much cost effective
to reduce our cost per acquisition.
S.
Saifullah Kazmi
Assistant
Manager Marketing |
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SAUDI
PAK BANK: |
This
very much targeted medium to target the decision
makers. It gives us full control to utilize
this medium as we want. This is amazing and
result oriented.
Mariam Paracha
Head of Corporate Communication |
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PEL: |
Before
advertising we were under impression that
this is useless medium and nobody views the
bill. But when our senior management allowed
us to do an experiment the response was so
high that our CMD phone number and 10 board
lines became insufficient to handle the inquiry.
Then we have realized the strength and effectiveness
of this medium.
Ibad Jamal
Marketing Manager
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